Creating Cell Phone Apps for your Business (non-technical course)
Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using a smartphone these days. Smart organizations across the globe are investing in building cell phone apps for their businesses. In this four-week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications.
October, March, May, July; Dan Belhassen, Susan Hurrell, instructors. $245
Cyber Security
Cyber security issues are all around us and reach nearly every part of our business and work, from online banking and education to Facebook and Wi-Fi. Finally, you can get up to date on Cyber Security basics and fundamentals. Designed for non-technical managers, directors and others in the work place, you will find out about threats and vulnerabilities, safeguards, common attacks, viruses, malware and spyware, disaster recover planning, Intrusion Detection/Prevention, basic security architecture, introductory forensics, and cyber terrorism. At the end of this course, you will have the knowledge needed to practice safer computing to safe guard your business and work information.
October, March, May, July; Ken Pfeil, instructor. $245
Designing Successful Webinars
Webinars are a hot new meeting format that save money and reach more people than in-person meetings. Use them for customer education, staff meetings and training, presentations, virtual seminars and much more. The technology is simple, but good webinar presentation techniques are critical. Discover the power of successful webinars for your business organization. Then learn the 4 key strategies to make your webinars more successful. Take home techniques and tips that will make your webinars winners with your audiences.
October, March, May, June; William Draves, instructor. $195
Facebook for Business: Advanced Skills for Businesses and Organizations
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform.
October, March, May, July; Jennifer Selke, instructor. $245
Google Analytics
If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website.
October, March, May, July; Dan Belhassen, Susan Hurrell, instructors. $195
Recruiting and Retaining Gen X and Gen Y
Generation X balances work and friends and family. Generation Y, the largest generation in human history, has never known a time when there was not a World Wide Web. Each generation has very different work styles than the Baby Boomer generation. Get an understanding of both Gen X and Gen Y from an expert who programs and markets to Gen Y. Discover what motivates them at work, what incentives they respond to, and what messages they value. Then take home practical, how-to tips and techniques for recruiting and retaining Generation X and Gen Y workers.
October; Heather Dimitt, instructor. $175
Students with Aspergers
Today, every school in America has students who have been diagnosed with Asperger’s Syndrome—a neurological disorder on the autism spectrum. The effects of this disorder vary widely, but it is important for every teacher to understand how to recognize behaviors that may indicate Asperger’s Syndrome. In this course, you take away strategies for working effectively with Asperger’s students. And you will find out how to work effectively with parents to create the most positive learning environments for children and teens with Asperger’s Syndrome. The course is geared for K-12 teachers, but it is also relevant for counselors, faculty in higher education, parents and anyone else interested in understanding this important issue.
October, March, May, June; Julie Coates, instructor. $245
Successful Survey Techniques
Your customers hold the key to your organization’s success. Getting to know your customers better means lower costs and better results, including higher retention, more customer satisfaction, and more returning customers. Surveys are one of the best ways to find out what your customers want, and how they want it. Discover who to survey, what questions to ask, and the key to getting a higher response to your surveys. This hard-hitting practical course will yield a huge ROI for your organization. Whether you need to analyze profitability, satisfaction, service or all three, this course will generate thousands of dollars in increased sales, greater efficiency, or more effectiveness. We guarantee it (or your money back)! Course includes a personal FREE critique of one of your surveys!
October, March, May, June; William Draves, instructor. $245
Technology Update with Gareth Mitchell
Join an internationally known technology reporter for a one-week online chat on the latest technology. Here’s your chance to ask your questions about where technology is going, what’s hot, and the latest big thing. Our presenter will choose his 3 picks for the latest, next important technology. Listen to some of your presenter’s latest broadcasts on them. Then engage him and other participants in a week-long online conversation and ask questions.
October; Gareth Mitchell, presenter. Just $45
Twitter
Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.
October, March, May, July; Suzanne Kart, instructor. $195
YouTube for Business
Increase your business with YouTube, the online video site and now the second-largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will have proven strategies and techniques for making YouTube work successfully for your organization.
October, March, May, July; Jennifer Selke, instructor. $195
