UGotClass

New UGotClass Student Testimonial

What students say about our courses:
“This Integrating Social Media series of courses has been most beneficial, and will recommend it to others within my university. I thought the UGOTCLASS Social Media for Business sequence is a great sequence of courses for any business professional (start-up, entrepreneur, non-profit, corporate, etc.). Jennifer Sehlke is very knowledgeable about her field-- including current updates when it comes to Social Media. Thank for a great sequence of courses, and the price is reasonable.”
Michael A. Almony, Cleveland, OH, after
taking the course Integrating Social Media in Your Organization.

Marketing Using Social Media Hot Course in July!

“Marketing Using Social Media” with Suzanne Kart has seen great growth. July’s registrations were strong, and followed popularity trend for the course.
Every program should be listing and promoting the course “Marketing Using Social Media” and the whole certificate program “Social Media for Business Certificate.” Each of the 3 courses in this certificate is one-month, Suzanne Kart and Jennifer Selke, instructors; Just $195 each or $495 for the certificate.

Seven New Courses to Promote for Early Spring 2012!

Advanced Website Strategies
    You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it?
    Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it.
    In one month you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.
    March, One-month course, Dan Belhassen, Michael Weiss, instructors. $195.


Dementia Care Specialist
    As babyboomers age, the 21st century workforce is challenged to care for an exponentially growing population of persons with dementia. This course provides essential knowledge and understanding about neurological diseases that affect cognition and memory, and practical application of effective skills for supporting persons with dementia. Nearly all disciplines benefit from expertise in Dementia Care Specialists, as do families of persons with dementia.
    Come away with increased knowledge in how to care for persons with dementia. Expertise in this growing area of human services also enhances your resume.
    February-March, Two-month course, Pamela Atwood, instructor. $495.

Government Contracting
    Selling to the government is an opportunity that most business owners dream of. The federal government is the largest purchaser of goods and services in the world. Federal, state and local government agencies buy everything. This program will provide you with the knowledge and skills you need to pursue government contracting opportunities.
    February, One-month course, Conrad Brian Law, COI, instructor. $195.

Media Buying Strategies
    Discover the marketing planning process to clearly delineate the relationship among marketing and media buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media buying process.
    The course presents concepts and strategies from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns.
    Come away with a knowledge of media buying strategies to promote your organization and boost sales and profits.
    March, One-month course, Erin Parnell, instructor. $195.

Mobile Marketing
    More than half of U.S. consumers who’ve made purchases on their smartphone have done so in respons  e to a mobile marketing message. Smartphones’ sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016.
     The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. 
    You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.
    March, One-month course, Heather Dimitt, instructor. $195. 

PhotoShop
    Acquire the skills to navigate an extensive list of Photoshop features. You will gain both a foundational and advanced understanding of the popular software, and practice the most commonly used methods, such as managing text, working with layers, and image file properties. You will find out the purpose of each photo editing tool and walk away with the skills to use them. You will even learn what the pros know.
    February, One-month, Elissa Rose, instructor. $195.

Video Marketing
    Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.
    Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.
    March, One-month course, Erin Huggins, instructor. $195.

Latest UGotClass Stats!

Top Two July Courses:
    1. Marketing Using Social Media (58)
    2. Building Online Learning Communities (29)

Partners: 207

July UGotClass Income: Up 20% over July 2010

 

What to do in August

1. Email your customer database regarding new Fall courses.

2. Get your new Fall UGotClass courses on your website.

 

Email Your Customers in September to Boost Registrations!

Remember to send email promotions to your customer and potential customer database this September for our popular October courses.
Also, send out emails now for September courses!
Some ideas for using email promotions to market UGotClass:
1.If you have a registration system that records interest lists, use it to your advantage for your     UGotClass courses. Pull a list every semester, or a couple times each semester.
    •Let them know if there is a similar course
    coming up, online or in-person.
    •For students who’ve taken one or two of the
    three courses in a UGotClass certificate, tell
    them about upcoming courses for that certificate.
    Students who have taken a UGotClass course
    in the past are more apt to take another one in the future.
    •Tell all of your organization’s students from the
    past 2 years that they’ll be receiving a catalog by
    snail mail shortly and also that they can find
    courses of interest online.
    •Any student who canceled a registration should
    receive an email suggesting other similar courses.
2.Market the emails to specific segments.
    •For example, one top registering program was
    very successful because it marketed the UGot
    Class LEED course to Landscape Design students.
3.As soon as a catalog goes out, use your e-newsletter or email blasts to highlight all courses offered.     Later on, create more specialized emails with a few upcoming courses or a certificate (target your     audience).
4.Make sure your message is short and informative with a subject line that grabs attention.